I started designing the cover of the exhibition guide, I want it to be simple and let the title/logo be the focus. But the detials of the exhibition will need to be highlighted and prioritised in order of importance. I tried out white backgrounds and also different tints of grey, on a stand a white guide is not going to stand out unlike a block colour.
I then developed the content for the insdie of the guide, arranging imagery and copy and how this would read best. I didn't want each page to be the same and as it folds out I want it to flow.
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