Final Look Book

123 Buero

I really like the layout for the look book, I like how some images overlay the background and they aren't a set size they vary. I also like how there is a contrasting background on the above image I'd like to use this with different tints of grey for Anna's.

Labels

 Anna has sewn her labels onto her garments now so I can see them in context, for my photos at the end I want to be able to incorporate one of her garments to show the range. I think the white was a good decision because it contrasts well against the black.

Look book covers

 For the look book covers I tried out a few dififerent ideas and different stocks. I like this cover which is a grey acetate with the logo, brand name and Spring Summer collection and behind this is a full bleed of one of Anna's grey print.

 Another design I did was strips of the grey pattern on tracing paper with a grey mat behind it with the logo and brand name behind so this shows through subtly. I like the idea of incorporating Anna's print into the cover somehow and using layering within this with different stocks. I prefer the acetate cover but am worried about binding this on the cover I don't want it to look untidy.

Mini fold out

I wanted to get the format sorted for the mini fold out so as I'm still waiting on the photos because Anna's photoshoot isn't until next week so I have used existing images to work out how it would look.

 I think the cover doesn't stand out enough being white, I might try using the pattern of diagnol stripes or using a dark grey so that it stands out more.

Mini fold out

Anna and I discussed the option of having an additional document to work alongside her look book which just has the main outfits with the flat designs and prices on.

I wanted to create something small so that it is differentiated from the look book and at the show will be something that people want to pick up.

I have been looking at folds and fold out documents. There will be six outfits and six lots of flats so the folds need to be big enough to showcase these images well enough. It needs a front cover also to introduce what the little fold out is and who the designer is.

Baster

 The instore element is a nice touch to extend the branding, I could mock  up a store for Anna and how her brand could work across this format. I also want to consider web and think this could work well with photographs from her photoshoot.

Base

I like the typography element of this design and kept black and white it looks sopisticated and boutique like. I like the stickers around the publications I'd likee to get some stickers created for Anna's branding to wrap look books or omething else.

Letterheads